Guido Rietdyk is an accomplished CEO and entrepreneur, leading LIFT Airborne Technologies with a mission to deliver the most advanced protective flight helmet systems for military and industrial pilots. As President and CEO of Fairway Group, he also oversees industry-leading brands such as LIFT Aviation, LIFT Safety, and EVS Sports, each dedicated to enhancing safety, performance, and comfort across their markets.

Guido’s passion for flight comes from his years of flying a series of historic warbirds with Tiger Squadron, giving him firsthand knowledge of what pilots truly need to perform at their best. That personal experience fuels his work at LIFT Aviation, where he has developed innovative products to elevate the pilot experience through improved comfort, efficiency, and safety.

Under Guido’s visionary leadership, the LIFT Airborne team accomplished what had not been done in more than 60 years: developing the most advanced fixed-wing flight helmet, setting a new benchmark for protection and technology. Guido remains dedicated to pushing boundaries, empowering professionals with the tools they need to excel.